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Theory, Culture & Society, Vol. 23, No. 2-3, 289-296 (2006)
DOI: 10.1177/0263276406062683

Media

Arjen Mulder

All media begin as a potential in our bodies, expand into the public domain, creating a world – and finally end again in the body, as a way of being, a range of feeling, a belief system. Media theory studies this trajectory. For media theory, media have two limits. Media cannot, by definition, make contact with the extramedial (because, if they could, they would become intramedial). And when media are translated into software they lose their identity and become part of something beyond media theory.

Key Words: art • McLuhan • media • media theory • Modernism • Situationism • software


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